Artificial Intelligence, News

Similarweb Launches GenAI Intelligence Toolkit to Track AI Chatbot Visibility and Traffic

In a major leap forward for digital marketers, Similarweb has unveiled its new GenAI Intelligence Toolkit, a powerful analytics suite that helps brands track how they’re appearing across AI chatbots—and how much traffic those mentions are driving. As generative AI continues to reshape how people discover products and information online, tools like this are quickly becoming essential.

What It Does

The Toolkit gives brands a full-funnel view of AI-driven visibility. It doesn’t just show whether you’re being mentioned in responses from ChatGPT, Gemini, Grok, Copilot, and Perplexity—it also tracks whether those mentions actually lead to site visits, and how that traffic compares to competitors’.

Key features include:

  • AI Brand Visibility, which reveals the topics most associated with your brand in chatbot responses, and the sources those platforms rely on (e.g., news sites or review platforms).

  • AI Traffic Analytics, which track traffic volumes from chatbot referrals and identify which prompts generated them.

  • Prompt-level Insights, showing the actual queries users input, offering a window into consumer intent deeper than traditional keyword data.

Why It Matters

In June 2025 alone, AI platforms drove over 1.1 billion referral visits—a 357% increase from the previous year, according to Similarweb. That’s a massive shift in how people browse and buy. With fewer users relying on search engines and more turning to AI assistants, businesses now need to optimize for a new kind of visibility.

What the Industry Is Saying

Marketing professionals and SEO leaders are already putting the Toolkit to use. Teams at Rover, Displate, and UK agency Anything is Possible say the new data helps them answer executive questions, refine their SEO and content strategies, and understand what chatbot users want before they even visit a website.

Bigger Picture

This launch is part of Similarweb’s broader push into AI. The company is also building out AI-powered agents to help businesses track trends and plug content gaps faster. CEO Or Offer calls it a “fundamental shift in the digital marketplace”—and Similarweb wants to lead the charge in helping companies stay visible in an AI-dominated web.

The Toolkit is available now. For journalists covering this space, Similarweb is offering interviews and data insights through its press contact.