In a milestone moment for the entertainment industry, Netflix has confirmed that it is now actively using generative AI in the production of its original films and series. During the company’s Q2 earnings call on Thursday, co-CEO Ted Sarandos revealed that the platform delivered its first-ever final GenAI-rendered scene in an upcoming Argentine show titled El Eternauta (The Eternaut).

The scene, which depicts a collapsing building, was created in partnership between Netflix’s in-house production team and the show’s producers. According to Sarandos, using GenAI tools allowed the visual effects team to complete the scene ten times faster and at a significantly lower cost than traditional methods.

“We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” Sarandos said. “This is real people doing real work with better tools.” Continue reading Netflix Confirms First Use of GenAI Footage in Original Programming →