The stock market has a way of stirring up strong emotions, especially when headlines scream about record highs or sudden crashes. But reacting to fear or hype can be one of the costliest mistakes an investor makes.

Dave Sather, CFP®, has built a career and a $2 billion advisory firm on successfully guiding clients through booms, busts, and everything in between.
His advice? Step back from the noise, focus on what actually drives long-term value, and resist the urge to follow the crowd.

His message is refreshingly straightforward: discipline beats hype.

In this insightful interview, Sather shares why chasing fads or selling in a panic rarely ends well, how disciplined planning can protect you from costly missteps, and why “cheap” investments aren’t always the best ones.

You’ll hear practical strategies from maximizing tax-advantaged accounts to keeping your estate plan current that help clients weather market volatility without sacrificing growth. Continue reading Why Panic Selling Costs Investors Millions – Insights from Dave Sather, CFP® & CEO of a $2B Advisory Firm →